OptiMenu

Because I Don’t Wanna Play Menu Roulette Ever Again

A case study by a hungry UX designer who’s tired of mystery meat and PDF menus

TL;DR

I developed OptiMenu, an AR restaurant menu concept aimed at improving decision-making and minimizing food waste over time for the restaurant.

What
User Research, UI Design, Prototyping

Who
Restaurant-goers (end user), restaurant owners (client)

Result
Quantified Metrics (estimated):

  • 30% faster order time

  • 2x more interaction with specials

  • 80% of testers preferred AR to static images

  • Projected waste reduction of 10–12% in full-service restaurants

Team

  • Me (solo project)

Tools

  • Figma

  • FigJam

  • Google Surveys

  • Jira

Roles

  • Research

  • UX/UI Design Lead

  • Wireframing

  • Prototyping

  • Project Management

Timeline

  • 2 months

The moment it hit me

(and My Stomach) 🤢

The Problem:

Menus Are Stuck in the Past 📜

Research & Discovery:

The Streets (and Eats) Talked 💬

Strategy & Ideation:

Turning Vibes into Vision 👀

Design Execution:

A Menu Glow-Up ✨

Testing & Iteration:

From Glitchy to Gourmet 😋

Outcome:

Food Gets Chosen, Not Wasted 🤩

Reflection & Next Steps:

More Than a Menu 🤳🏼

Let’s redesign what we eat!

Hungry for more? Let’s chat—whether it’s about food, product design, or the future of spatial experiences.